Babble Creative Requirements

Rich Media

Accepted Rich Media Vendors — All major vendors accepted:
Ad4Ever, Adinterax, CheckM8, Enliven, Eyeblaster, Eyewonder, Kaon, Klipmart, Pointroll, Shoshkeles, TangoZebra, Ultramercial, Unicast, Vendaria, Viewpoint

Rich Media / Third-Party Video

• Third-party served videos must include play and stop buttons, may include a replay button and may be site initiated or user initiated.

• Sound must be initiated by a user click (not a rollover) and must include a “sound-off” button.

Custom Video Units

• If Babble is hosting the video please send it in Quicktime format. Non-QuickTime videos may require more lead time.

• No file size limit or specific dimensions.

• Babble will create a custom unit that streams the video from our server and includes a stop and “sound on” button. When the video is finished playing it will end on a slide that includes a “replay video” button.

• While video is playing the entire unit will click through to the client’s landing page.

Babble Video Pre-roll

• The Babble video pre-roll is a video that plays automatically before video content. These are custom units that run directly through our video server and may not be served by a third-party.

• QuickTime preferred but we can accept and convert any type of video. Non-QuickTime videos may require more lead time.

Audio

All audio must be initiated by a user click (not a mouse rollover) and must include a “sound off” button.

Floating / Overlay Units

• Floating units and overlays must include a visible close button and may include resolve units.

• A floating or overlay unit may last a maximum of seven seconds.

Expandable Units
728×90 expands down; expansion panel max 728x315p
160×600 expands LEFT; expansion panel max 4000x600p
300×250 expands left, down; expansion panel max 500x250p

• Expansion may be user initiated by mouse rollover or a user click (audio must be initiated by a user click NOT rollover)

• We do accept video in expandable units. Please see above for video specs.

• Expanded units must contain a visible close button.

Flash

• If you are sending flash files (.swf) they must be accompanied by a .gif or .jpg backup.

• All flash (.swf) files must contain the clickTAG below. (No embedded click thru urls.)

on(release){
getURL(clickTAG, “_blank”);
}

Other Specifications

Third Party Tracking Tags

• Accepted third party vendors include DoubleClick (including Motif), Mediaplex, Atlas, Bluestreak, Google, Interpolls, Poindexter and Valueclick.

• Third party tags must be compatible with our ad server and must include a place to insert the OAS click-tracking string.

• All third party tags must include a call that opens the landing page in a new browser window.

• We do NOT accept third party tags in the Daily Babble Newsletter or HTML emails.

• Babble requests a third-party login to compare third-party numbers to our ad-server’s numbers.

Lead Time

Five days for all creatives.

Daily Babble Newsletter

• The Daily Babble includes a 300X250 rectangle, 30k max, and a 140×25 partner link, 15k max. Static JPG or GIF units only.

• Newsletter tags are not compatible with third-party tags (including 1×1 pixels) or Flash. Babble will provide full report at campaign’s end, including sends, opens and clicks

• Rich Media NOT accepted

HTML Email

• Third party tracking tags NOT permitted

• Email tags are not compatible with third-party tags (including 1×1 pixels) or Flash.

• Babble will provide full report at campaign’s end, including sends, opens and clicks

• Client must supply click thru URL

• Babble will host the email

• Creative must be delivered 5 days in advance

• Maximum 100k

• Maximum 550×900 pixels

• CSS based HTML design not permitted

• JavaScript not permitted

• Formatting in the heading not permitted