You are absolutely correct. Though I am not in the diaper business, as an importer of baby products, I can tell you the generic and the brand name merchandise is often made in the exact factories, it is exactly the same product with a different name. Of course, the more expensive spend millions in advertising, so the cost is passed on to the consumer. Anyway, while on this subject, I am running a super sale on all my merchandise (proudtots.com). Visit me, I really need the traffic. I sale luxurious baby bedding, $20 high quality diaper bags (these are made in the same factories are those high priced name brands). Also, I have 3 kids, and I agree the Huggies brand pullups are the best. Pleasure sharing!