The bra for your butt

Brett Singer — Wed, 09 Jul 2008 17:00:00 GMT

Remember the manzier aka "The Bro" from Seinfeld? That was a joke. But the Brum, a bra for the female heiny, is real.

Yahoo! Shine covers (no pun intended) this latest trend in undergarments. As Jennifer Romolini puts it, "Butt is the new boobs. In fact, the hottest look in lingerie is actually something let's call butt cleavage and the best way to show off your butt cleavage is with a Brum."

BlackBook magazine offers further insight: "Anal cleavage has gained popularity this century with the rise of low-cut jeans (or should I say descent), the emergence of the whale tale, and most recently, posterior-revealing lingerie."

One of the two times I've been lucky enough to fly first class (frequent flier miles people – save them) I shared the flight with Victoria's Secret uber-model Adriana Lima. When we arrived in New York, Lima stood up and pulled her jeans down so that they revealed a little bit of what, on a fat guy, would be called Plumber Butt. On her, it was, well, something else. As far as I can recall she wasn't wearing ass-enhancing undies, but this was a few years ago so who knows. (And before someone says, "why were you looking at her butt?" it was first class, it was a small cabin, and she looked at me first! OK, no she didn't.) The point of the story is that there are indeed women who like to show off a little of what they've got going on back there (especially in New York, I guess), but is there a need for a specific piece of clothing to help them do it? I always thought that the thong was the preferred garment for showing your nether-cheeks. In fact, the Brum seems to cover more rear acreage than the traditional thong, although that could be in order to push out certain areas.

One commenter on Shine says that this is no different from the Miracle Bra, but to my male eyes it seems a little different. This also isn't the first product to act as a tush-pusher; Shine also covered Booty Pop panties, which are designed to make your booty POP(!).

So. IS this any different from a Miracle Bra? And would you wear a Brum?

image: BlackBook via Shine

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