When I first read
about Disney's new line of adult-sized wedding gowns "inspired" by the
Disney Princess entourage, I laughed it off. I just figured that the
idea would fizzle, and that no adult woman would want to be caught dead
- let alone married - in a replica of Cinderella's pouffy, Princess Di-reject ballgown.
Boy,
was I wrong. According to Andy Mooney, chairman of Disney Consumer
Products Worldwide, when the company began developing the marketing
concept of the
princesses six ago, they discovered that they didn't have to stop at
2- to 8-year-olds girls. "We've been blown away how strong the demand is for princess
thematic things in almost every stage of a woman's life," he said.
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