Anyone who has both used Netflix and had an overdue library book
knew it was only a matter of time until the same model was used for
books. And in fact, there are a few companies out there who have set
sail in those waters, like Booksfree and Book Swim. Book Swim is now specifically promoting itself to pregnant women
("It costs a lot to buy all those pregnancy books only to discover that
most of them are useless and mostly designed to scare the crap out of
you." Ahem, my words, not theirs) and also parents of the voracious read-to-me set ("save money spent on buying lots of children's books that can be rented instead." Their words, not mine).
While it appeals on some level, I have quibbles with the execution
Read More...
