No
doubt that ‘keeping up with the Joneses,’ i.e. Noggin, Nick Jr.,
Playhouse Disney et. al, had a hand in the Sesame Street Workshop's new
company-wide, multi-year initiative, “Word on the Street.” But all
kids, including those without deluxe cable packages, will benefit from
it.
“Word on the Street” was created to promote the critical
need for early language development, as a fundamental component of
early literacy for young children (ages 2-5), especially those most at
risk. Each new episode of
Sesame Street
will start with a new “Word on the Street” segment, which will feature
a celebrity introducing, defining, and using a new vocabulary word.
Also on deck for the new season: new “street” scenes, new animation,
and original live action films, all designed to expand a child’s
vocabulary, and give them tools to strengthen their literacy skills.
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