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  • Julie Aigner-Clark: PWNED

    Today's lesson: if you're going to write a letter to Slate, you'd best bring your "A" game. Last week, Slate write Timothy Noah dropped the hammer on Aigner-Clark and her (Sarcas-O-Meters: on!) heroic contribution to Western Civilization, the Baby Einstein Empire. Well! Aigner-Clark was not about to have her good name slandered, so she sent a surprisingly weak response back to Noah, who was only too happy to post the letter in his column. To use a baseball metaphor, Aigner-Clark's letter was a hanging curveball, and Noah went all Barry Bonds on it.

    Noah counters Aigner-Clark's claims on several fronts. First, she denies that her husband donated a chunk of change to Bush and the RNC. (Strike one.) He does acknowledge her contributions to charity, but as she's a multi-millionaire, questions Bush's characterization of her as a hero. (Ball.) Finally, he brings up the numerous charges against Baby Einstein that consumer protection and the American Academy of Pediatrics have brought against the product line; namely, that it's a scam. (CRACK! And it's outta here!)

    It's a pretty scathing response. I'll cop to using Baby Einstein DVD's on occasion, for the same reason that many parents do: to keep the kid occupied for a few minutes while my wife and I were trying to get ourselves to work and the kid to daycare. Educational? Please. (However, if you pop in the Baby Neptune disc, turn down the sound, and play Queensryche's "Operation: Mindcrime" CD, it synches up, like "Dark Side" and "The Wizard of Oz".)


  • Baby Einstein Founder Flanks First Lady at State of the Union

    baby einsteinJulie Aigner-Clark, the founder of the the Baby Einstein company was an invited guest of George W. Bush during last night's State of the Union address, one of the "uninspiring choice(s)" made by Dubya according to Margaret Carlson of Bloomberg.com.

    For those that don't know, Aigner-Clark developed porn-quality (in terms of production values) programs showing spinning toys and freaky puppets set to jejune music. The goal of the videos is to stimulate babies and turn them into, well, "Baby Einsteins," but we all know that's bullshit

    Tekla of the Silicon Valley Moms Blog had a more, ahem, pointed criticism of the choice:

    This is the woman that convinced parents that it's perfectly OK to prop up babies in front of the television because it's educational (they don't even have to be old enough to sit)! The woman that found the perfect combination of music and colors to hypnotize a baby into complete docility, to ensure that the next generation really will be passive observers, not interacting or caring much about the people around them or their environment. Or, perhaps, this is the woman that has found the way to raise the perfect Republican...

    As Tekla says, "at least we know what Bush watches on TV."



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