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• Will Toy Tie-Ins Destroy Sid the Science Kid?

  I'm not sure how to take the announcement that HASBRO has gotten the contract to start filling the shelves with Sid the Science Kid toys.  Happy my little scientist can cuddle her own bouncing blue-haired, sweet snub-nosed kid? Or sad that I have to be that much more careful opening the Sunday paper, lest she get hold of the circulars and find an advertisement for the latest Sid the Science Kid toy? Read More... Posted Feb 11 2009, 10:03 AM by JeanneSager with | with 1 comment(s) Filed under: toys, gifts, PBS, Imagination, marketing, hasbro, Dora, Handy Manny, creativity, Jeanne Sager, sid the science kid, commercialization, commercializing childhood, toy tie-ins