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• Happy Meals Flunk Out of School

  On the one hand, I think it's great that a Florida McDonald's is withdrawing from a "Made the Grade" program, in which it rewarded Happy Meals to kids who got good grades. On the other hand, why was this going on at the school in the first place?  The decision to end the program came all the way from the executives at corporate headquarters half-way across the country -- not the school leaders. In a nutshell, here's what happened: a parent saw the jacket of her child's report card had the McDonald's golden arches ... Read More... Posted Jan 19 2008, 11:39 AM by Madeline Holler with | with 6 comment(s) Filed under: mcdonald's, marketing to children, marketing, florida, marketing junk food to kids, activism, marketing to kids, ad agency, grades for pay, advertising to children, grades

• Intelligent Design through Adoption

  Family planning and intelligent design are at the crux of many heated debates these days.  Some brilliant person at an ad agency in San Francisco has turned these terms into an inspirational adoption promotion campaign for adoptionsf.org. This ad reads: "... we thought about the children who were growing up alone. We knew that together we could be an extraordinary family.  When you plan to have children, consider adopting an older child." Kind of puts the whole international celebrity adoption ring into dramatic relief.   Posted May 20 2007, 10:41 AM by Rachael Brownell (Redsy) with | with no comments Filed under: adoption, family planning, intelligent design, ad agency