Apparently Harm van Elderen is the Dutch Joe Francis (with a name like Harm, what else could he be?). He and his classmates have invented a powdered form of alcohol that they're calling Booze2Go, natch, and which they are promoting to minors.
"We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks," Harm says, of the 20-gram packets he and his classmates invented as their senior project. The packets, which sell for under $2, can be mixed water for a fizzy, lime-flavored drink with a 3% alcohol content, and sold to kids under 16 (which is the legal drinking/smoking age in The Netherlands), since it's not in liquid form. Harm and friends say that have several companies interested in mass producing and marketing the product.
It's surprising to me that Dutch kids so eager to imbibe, that they can't wait a measly sixteen years to booze it up - they've got to go out and invent stuff that will help them get their swerve on even earlier? They can already score all the weed and sex they could ever want, anytime, and pretty much anywhere - now they've cornered the powdered booze market, too? Dang. I'm kind of impressed. And to think, all I did in college was drink read and smoke study - what a waste.