Our discussion
continues as James Poniewozik responds to
Babble's contention that "We are nothing more or less than
parents who, in some fashion, defy the traditional image of uptight
cardigan-wearing Donna Reed clones who are perpetually alienated from
modern culture."
Stroller Derby: How do you respond to Babble / Stroller Derby's claim that we're not "just" about hip urban parenting?
James P: I'll respond in three parts:
A.
Yesterday, I visited Babble.com. The number-one story in the homepage
box was, "The Hippest Babysitter in America." Babble's tagline is: "A
magazine and community for the new urban parent." "New" urban, hip
urban. Tomato, tomahto. It probably is a generalization to say that
Babble is all about hip urbanites; however, Babble doesn't seem to have
a problem creating that impression to market itself. It's only when
somebody makes a criticism that "hip" is suddenly reductive. And while
I'm not privy to Babble's business plan, I doubt the whole "hip"
perception harms it with advertisers.
Read More...
