My little daughter is currently semi-obsessed with all things "Hello Kitty." For that matter, so is my wife. Maybe it's an Asian thing. Maybe it's a girl thing. Anyway, to appease the little apple of my eye, we spent some today Googling anything and everything related to "Hello Kitty." And holy crap, you would not believe the stuff we found online!
The biggest surprise was the disturbingly extensive biography that Sanrio, the company behind "Hello Kitty" has crafted. Do you know she has Type-A blood? Or that her favorite snack is apple pie with honey vanilla ice cream and cookie crunch on top?
And apparently I also missed Eva Air's launch of Hello Kitty Airlines, which happened in October of 2005 (which is like a million years ago in internet time.) The Hello Kitty aircraft, which is used primarily on Taipei-Japan routes, is an interesting study in cross-promotion. Both Sanrio and Eva Air went to incredible lengths to make the entire experience wholly devoted to Hello Kitty. This ain't no Hooters Air. The Hello Kitty has spared no expense and has created customized versions of everything from the boarding passes to the seat cushions to the inflight meal. Check out some of the amazing images here.
All I've got to say is that I hope my wife and daughter aren't reading this. I can only guess how they'll vote when it's time for the next family vacation!
