Legos don't seem like a retro toy. That's what makes them so brilliant.
Earlier
this year, those ubiquitous, plastic bricks celebrated the 50th
anniversary of being patented. In the 1960s, the Lego as we currently
know it became a regular fixture in every American kid's toy box and
has pretty much stayed there ever since. Although the company dealt
with some major financial trouble just a few years ago, it managed to
overcome that and bounce back strong.
Part of the toy's appeal
lies in its simplicity. The fact that you can snap those pieces
together, then use your imagination and a little manual dexterity to
build bigger, better things is a timeless, universally appealing
concept. But the folks at Lego have been smart in other ways.
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