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Mattress Ad Features Homebirth

By | April 17th, 2009 at 4:01 pm

Not sure what the mattress ads in your TV market are like, but
around here, they typically feature a wacky mattress store giant ready
to slash prices on name brands! (Pillow tops! Kings!) Or a barely
compatible couple setting wildly variant firmness levels on his/her
side of the bed.

But
in today’s installment of How Euros Aren’t Like Americans, we bring you the
mattress ad. Here’s a French one featuring two guys snuggling with the
line “And you, how do you sleep?”

Or this: an ad from Spain featuring a
homebirth.

Unless you work for hippies (or in Spain), this video is NSFW.

The Spanish mattress company, Flex, features a Barcelona couple’s
homebirth and the slogan, “Your bed, the most important place in the world.” The couple explain they wanted the birth to happen in their Flex, because that’s where their son as born (comfort! durability!).

What do you think? Sweet ad plucking our heart strings, or a call for the return of mattress giants worldwide?

Video: YouTube

[via birthactivist.com]

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11 Responses to “Mattress Ad Features Homebirth”

  1. Anonymous says:

    I found both ads disturbing – though the homebirth was haunting and beautiful, I don’t know that I’d want to see that on tv during dinner or family time. The second ad, was just plain creepy.

  2. Anonymous says:

    Awesome! I loved both ads and wish we had ads like that in the US. Makes me waht to buy that bed!

  3. Anonymous says:

    This is a great add, but I tell you that French women cannot afford such luxury. A few home-birthers are forced to migrate to third-world countries (Belgium, Germany etc.) to enjoy a peaceful childbirth! See the photograph:

    http://dechainees.easy-hebergement.info/exode.jpg

  4. Anonymous says:

    Lovely ad…but all those white sheets, with a baby? Not going to last :)

  5. Anonymous says:

    Thank you for the link love to Birth Activist!

  6. Anonymous says:

    Awwww! If only my delivery had been as sweet and peaceful….maybe I used the wrong mattress??

  7. Anonymous says:

    I like both. I wish there were American ads like these.

  8. Anonymous says:

    Yeah, they say “primer hijo” (first child) was born at home, on the same bed.

    That was totally amazing!

  9. Anonymous says:

    love both of em, great ads!

  10. Anonymous says:

    MeganInMA, they had an older son in the commercial…I’m guessing that’s who they meant.

    I found the ad kinda sweet, but…yeah. weird. I don’t think I’d like to see a live homebirth when eating my dinner or anything, but I liked the idea behind it.

    And the French snugglers? Adorable!

  11. Anonymous says:

    “The couple explain they wanted the birth to happen in their Flex, because that’s where their son as born (comfort! durability!).”
    I think you mean where their son “was conceived”…

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