Not sure what the mattress ads in your TV market are like, but
around here, they typically feature a wacky mattress store giant ready
to slash prices on name brands! (Pillow tops! Kings!) Or a barely
compatible couple setting wildly variant firmness levels on his/her
side of the bed.
in today’s installment of How Euros Aren’t Like Americans, we bring you the
mattress ad. Here’s a French one featuring two guys snuggling with the
line “And you, how do you sleep?”
Or this: an ad from Spain featuring a
Unless you work for hippies (or in Spain), this video is NSFW.
The Spanish mattress company, Flex, features a Barcelona couple’s
homebirth and the slogan, “Your bed, the most important place in the world.” The couple explain they wanted the birth to happen in their Flex, because that’s where their son as born (comfort! durability!).
What do you think? Sweet ad plucking our heart strings, or a call for the return of mattress giants worldwide?