Who’s Eating Kid Cereals? Us
That silly rabbit and leapin’ leprechaun are in for a surprise. It isn’t kids they need to protect their sugar-coated cereals from. It’s adults.
A new study says fifty-eight percent of kid-centric cereals are being spooned up morning after morning by folks who don’t sit down to watch Saturday morning cartoons and the requisite Trix and Lucky Charms commercials.
The American Dietetic Association found that “adult” cereals are generally pretty healthy, and research has shown that seventy-eight percent of successful dieters eat breakfast on a daily basis. So are we figuring that it’s parents who lose weight because they’re keeping the “bad” stuff off of their shelves, leaving other adult Americans to bulk up on Boo Berry?
After all, remember all that news last year that two-thirds of kid’s cereals are loaded down with sugar and are really bad for them. Considering the numbers, less than half of kid cereal eaters are kids, that means either the adults eating aren’t parents or they’re buying and hiding the sweet treats from the kids.
I don’t know how things work at your house, but I can’t get much by my daughter. Slip a box of Froot Loops in the grocery cart, and she’s bound to be bouncing off the walls by the time we start unpacking those reusable bags, begging for a bowl of toucan treats. Do you hide food from your kids?
Image: Cereal Buzz
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My 2 year old calls Froot Loops and Frosted Flakes “Daddy cereal,” since that’s who eats it. She occasionally gets a little of it for a snack or a bite from his bowl, but I think she thinks of sugary cereal as a grown-up food, like beer. (Um, but we don’t give her beer as a snack. Not everyday at least.
LOL!! That is hilarious… poor kid :-p
TwinHappy – LOVE it, love it, love it. I scared a teenage guy at the grocery store a few weeks back when I looked over the conveyor belt filled with junk food and said “someone’s got the munchies.” He got this spooked look in his eyes and practically ran away from me. Poor kid thought I was the mean mom going to tell on him!
LOL… part of a blog post I made earlier today was about a similar subject :-p My question: So, Kellogg’s doesn’t want to sell boxes of Frosted Flakes with Michael Phelps on the box, because he took a bong hit at a party… what do they think would happen to their sales, if potheads stopped buying their product? :-p