It's supposed to answer all those Apple claims that PCs aren't user-friendly with the simple premise - Microsoft has made it so even a kid can do it. Does that mean the computers got easier or kids just got a whole lot smarter?
It doesn't become clear that the four-and-a-half-year-old taking a picture with a digital camera, uploading it, using editing software and e-mailing her shot off to her parents is an advertisement for Windows until the tail end. Considering they're signing middle aged folks up for college classes in how to use Facebook, maybe this is just the right approach. You might be completely computer illiterate, but your four-year-old can figure it out!
Except, parents - who, it can be argued, are more likely to tune in to commercials featuring kids - are more and more computer literate these days. At least the parents of kids whose ages fall in the range of the new Microsoft "rookies" commercial stars (four-and-a-half and seven). The nineties hinting that if you can't figure out your cell phone, you can always call your kid in to do it has been replaced - by those "kids" of the early nineties HAVING kids in the new millennium. Even so-called "older" parents are more likely to be computer literate; because while they were waiting to have children, they were working . . . in a corporate environment where computers are ubiquitous. I highly doubt President Obama called on Malia the first time he unleashed that Crackberry.
Of course kids in 2009 might be even more technologically savvy than their parents were as teens in the early nineties. Many of us wonder if our kids would recognize us without the glow of a computer screen forming a halo 'round our heads, and just yesterday my three-year-old grabbed the USB cord to my iPod and slipped it directly into the slot on the PC tower - no questions asked. Just like Microsoft's rookies, apparently she too is a PC.
If you've got a decent-enough handle on computer literacy, do you think your kids are gaining on you?
Image: Microsoft
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