The economy's in the toilet, but guess what's still flying off the shelves?
Let's just say Valentine's Day conceptions are expected to be more of a sigh than a boom this year.
Sales of condoms rose five percent in the fourth quarter of 2008 over the same period the previous year. The hike was six percent in January '09 over the frosty first month of 2008.
A spokesman for the ad agency that represents Durex condoms told USA Today that condoms are "recession resistant." Still, to boost the figures, they've been stocking newspaper circulars with coupons - another nod to the downturn in the economy. Clipping coupons might have been reserved to suburban housewives in the nineties, but it's back in full force in '09.
Ironically, some of the other condom makers are talking about a focus on "nesting" in their advertising campaigns. Maybe it's just me - a mom - but I thought nesting-focused advertising always showed a mom, dad, dog and the requisite two point four kids? You know, the whole ideal that birth control is just kinda, sorta, designed to prevent?
Then again, if we're talking families who have to cut back, with all of the entertainment options outside of the home cost-prohibitive because they require paying for entrance for the whole family, maybe the answer to saving money is making fun for just Mom and Dad.
Image: More4Kids
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