The marketing maniacs at Disney are totally screwing with my weekly food shopping. I’ve been able to map my shopping trips, when the kid is in tow, to avoid most of the cartoon branded goods that are on the shelves, right at eye level, for kids to lust after. The cookie and cereal aisles are forbidden, as is the ice cream section and of course the “free Brach’s candy bins” that are always taunting little hands to go dip in and grab a hand full of gummy worms, carob covered raisins or the dreaded teeth destroyers, the hard caramels.
Now I have to be careful around the egg filled end cap, the mad branders at Disney have taken something a pure and simple as a chicken’s egg and made it into a branding opportunity. Each of the twelve eggs in the Mickey decorated box is stamped with a tiny stamp promoting one of their brands. The crew at Jezebel spied a commercial for eggs “during the 4th hour of Today” and it shows the eggs being cooked up into a perfectly fried pair of Mickey ears (see below). So not only will your children think that Disney can brand anything and everything, but that when you fry an egg it’ll end up looking just like the beauties in the commercial. Good luck with that.
Via; Jezebel
