I hate kid’s Christmas presents. And I have the scars to prove it. Each year parents like me get cut, poked and mercilessly maimed by the sharp edges, slivered plastic and spiky wire twist ties that encase toys for our kids. Case in point, someone recently gave my daughter the My Little Pony Ponyville Sweet Sundae Amusement Park (yeah, it was a gift…what can you do), I spent more time attempting to unleash this beast from the packaging than my child spent playing with it. When you have to spend that much time, employ tools like scissors and pliers and actually shed not only sweat but blood in attempting to open the plethora of packaging, you know something is very very wrong.
One company heard the cries of the package openers across this great land and has launched an initiative that is "designed to alleviate "wrap rage", a very noble cause indeed. Amazon.com is stocking a selection of gifts that they deliver which are free of the hard plastic, plastic bindings and wire ties and are instead simply packaged in a recyclable box. They call it The Amazon Frustration Free™ Packaging. They even have a website called the Gallery of Wrap Rage where people post their pictures and videos of cuts, scraps and crying babies, all victims of excess packaging.
Let’s hope this trend continues. I’d really like to see clam shells only on the dinner table and never again under the tree.
Related Posts:
