Sometimes they make it too easy.
This product pitch came in via email with the subject line, "Now this is one way to break the news!!" Let's lapse into cheeseball marketing mode for a moment:
Hey gals! Are you looking for a creative way to tell your hubby that you've got a bun in the oven? Well have we got a product for you!
Moody Mamas has introduced a product that's certain to take the edge off of the news that he's no longer the most important person in the house! He likes ice cream, right? Well, our Strawberry Storkcake and Feelin' Illa Vanilla may LOOK like ice cream cartons – but they're not! They're empty! Except for a pair of super-sexy panties! That's right – PANTIES! Because nothing says "We're having a boy" like the words "It's a boy" emblazoned on your nether region!
OK, I’m back now. Sorry about that.
Here's a more straightforward description: a fake ice cream container. You get your choice of Strawberry Storkcake or Feelin' Illa Vanilla (get it? Because you'll be feeling ill soon). When your husband opens it up, he doesn’t see ice cream – he sees panties. Panties that say, "It's a boy" or "It's a girl." On the front and on the back. You know, in case he misses the subtlety of it all.
Come to think of it, the straightforward description isn't any better.
The pitch we received promises that "it will take him a minute to figure it out!" which is probably true if he is (a) really really dumb or (b) not that dumb but doesn't understand what the hell you're doing. They also suggest that moms-to-be could "get right to the point and model a pair for him..trust me- he'll be surprised!" I imagine he would be. Just not in a good way.
The packaging is about as funny as an "I'm not as think as you drunk I am" t-shirt. Here are the ingredients of the Feelin' Illa Vanilla: "Big Belly Bombshell, 25%; Hungry Hottie, 25%; Queen of Quease, 25%; Growing Goddess, 25%." Here's an image of the label:
I take it back. The t-shirt is funnier.
I imagine that a woman could even be a little offended by this. "Queen
of quease"? (For a female perspective, check out Jeanne's post.) I
have no problem with off-color or inappropriate humor, but this isn't
funny. As for the sexy factor, it doesn't do it for me. I'm all for
spicing up a marriage. But what's wrong with just, you know, telling
your spouse? I suppose this is more "creative". Kinda.
If you want to order one of these products, click here. However, the Moody Mama web site doesn't seem to agree with the PR message we received. You can buy the It's A Boy Undie ("Low rise (under belly) modal maternity undie with soft lace trim, bow accents; diamond appliqué; sold unpackaged,") here. The Stork-Cake faux-ice cream container is here, but seems to include only a generic "mama undie." I tried to figure it out for you but my head started to hurt. Who came up with this idea?
But hey -- maybe I'm missing something. Is it "hot" to combine news of a birth with tacky undergarments? Am I missing the hilarity and genius of the entire endeavor?
Here are a few images to help you decide. I highly recommend enlarging them to full-size. Provided you can stand to look at them. The butt shots are particularly funny/scary/disturbing/tell me what word you would use.
Images: MoodyMamas
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