Strollerderby

Barbie Beats Bratz in Battle of the Dolls

Posted by Kate Tuttle

After a four-year legal battle, toy empire Mattel has finally vanquished Bratz, the vaguely hooker-ish doll line that had nearly sunk the company's venerable Barbie brand. US District Judge Stephen Larson ruled Wednesday that MGA, which makes and sells Bratz, must immediately cease and desist, siding with a lower court's finding that Bratz inventor Carter Bryant had developed the pouty, vampy dols while working for Mattel. That case, decided by jury, gave Mattel $10 million for copyright vilations and another $90 million for breach of contract.

Fear not, Bratz lovers: MGA plans an immediate appeal. And hey, if they lose, remember to steal a motto from the crazy gun fans out there: when Bratz are outlawed, only outlaws will have Bratz. Fess up: aren't you glad these skanky items will likely be off the shelf before your baby girl gets old enough to ask for one? 

 

More by this author: 

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Mama’s Got a Brand New Bag


 


 


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Comments

 

Bunny said:

As much as I hate Bratz, I also hate the idea that a small company that really epitomized the American dream (innovative, unusual product makes an immigrant a fortune! hey!) is getting sunk by  Mattel, the ultimate corporate behemoth.

December 5, 2008 3:03 PM
 

MP said:

Bunny, your David and Goliath cliche is off-base here.  A federal judge and a jury found that MGA engaged in industrial theft, deliberately stole Bratz from Mattel and then lied to cover it up.  Theft and perjury in the name of greed are not the stuff of the American dream.  Hopefully one lesson our kids will see from this case is that acting illegally isn't excused just because a big company is the victim.

December 6, 2008 4:10 AM
 

maeby said:

i'll be happy to see these hooker-ish dolls off the market! They're gross!

December 7, 2008 12:18 AM

About Kate Tuttle

I'm raising a toddler and a teenager in a leafy suburb just outside Boston. In between having kids I've been an editor and writer, most recently with the African American National Biography and the late great Africana.com.

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