The public service announcement warning parents not to buy their daughters alcohol because of the heightened risk for sexual abuse for drunk teens is a total of 30-seconds long. But the Queensland Government in Brisbane, Australia has been drawing harsh critiscm around the globe for putting the blame in the wrong place - the victim.
Opening with a girl's stricken face as she weeps and fights off an attacker in a dark alley, the commercial follows the girl's night in reverse. It backs out of the alley, away from the guy into a party of teens drinking, then back to the girl's house where Dad hands her a box of booze and waves bye bye. "Don't kid yourself," an ominous voice says, "buy your children alcohol and they could pay the price."
Feministing, Jezebel and dozens of others have taken up bashing the Aussies for the short, charging the ad makers with blaming girls for getting raped and their parents for putting them in that situation. "I think what is upsetting about this is that it perpetuates the belief that rape is a young woman's fault and that if parents buy their daughters alcohol they are putting them at risk of rape," says Feministing blogger Samhita. "What about telling young men to not rape drunk women? That is what the focus of the PSA should be. Perhaps another conversation about youth and alcohol consumption is needed, but let's not tangle the issues."
I agree that there should be more education for guys about a girl's right to say no. But I think it's Samhita who is mixing the messages here. This is about parents not taking care of their kids. It's about a smarmy smiling dad (watch the video and you'll see it) handing his daughter a big box of booze, putting her in a car full of teenagers with said alcohol and waving without a care in the world. Rape isn't the only horrible thing that can happen to her out there.
Unfortunately, rape is a reality, and there is only so much parents can do to protect their daughters. The U.S. Department of Justice has surmised a woman is raped here in the states every two minutes. It can happen in broad daylight or a dark alleyway. It can happen with alcohol or without. And you don't have to tell me that girls who undergo some sort of sexual abuse often feel like it's our fault.
Which is why arming our daughters to protect them from some day being raped is part of our jobs. Not because they're the weaker sex. Not because they're doing something wrong. Because it's something that can, and shouldn't have to happen. Add alcohol to any situation where boys and girls co-mingle, and statistics show the risk of a rape occuring increases. The U.S. Department of Justice Violence Against Women report figures 45 percent of all rapes involve alcohol - which could mean the victim or the attacker. The numbers include adult women, but considering two in six rape victim are under 18, there are plenty of teen girls being raped where alcohol is a factor.
Not because they're bad kids or because they asked for it but because they lost their ability to function because they drank too much. They lost their ability to protect themselves from the dangers that are out there, and guess who failed to protect them? Their parents. The ones who sent them to a party with a bunch of alcohol and no education on what it can do.
So, yes, I do put a portion of blame on the parents. Which was the point of the PSA to begin with - to teach them not to provide ther kids with free alcohol, to teach their kids about the affects alcohol will have on the body - including the risk of blackout, the risk of losing the physical strength to push off an attacker, and the risk that someone else who's drunk may have their inhibitions reduced to the point where they'll do something stupid. Like rape a girl.
In fact, the PSA shows a girl being abused, but the narrator says "67 percent of teenagers have been abused or assaulted whilst under the influence of alcohol." She says "your children." She doesn't say girls. She doesn't say daughters. It's an advertisement about protecting our girls and our boys, teaching girls to protect themselves, teaching boys they're not allowed to use alcohol as an excuse.
It's an advertisement that puts the responsibility for kids in their parents' hands. And when they drop the ball, the blame belongs with them.
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