The new drug is called ObayÔ and it’s the key to taking that independent thought your kid’s been developing and nipping it in the bud. This revolutionary product is a gift from our northern friends the Canadians. People keep telling me the drugs are better in Canada.  And by “people” I mean nobody.  Nonetheless, whether you’re an arthritic granny or just a frat boy looking to stock up for rush week, you know that Canada is one stop shopping for your cheap, no-prescription-necessary pharmaceuticals.  But now those Canadians have knocked one out of the park by inventing a drug that will turn your kid into a Stepford child.

At least that’s what this series of advertisements wants you to believe.  Clearly this is a spoof on drug ads, played as straight-faced as possible.  As far as viral marketing goes, this is a subtle one, and it’s not apparent yet what the creators are driving at. Is it an anti-pharmaceutical campaign?  This much is known: Colleges Ontario, an advocacy organization representing twenty-four colleges across the province, is the source and they plan on revealing their next wave in the campaign soon. Which means, sadly, Tom Cruise, isn’t behind it.

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