This has got to be one of the strangest premises for an ad campaign I've ever seen...but effective, since I'm sure it's one I'm not likely to forget.

Wilkinson razors capitalizes on the obvious clamoring for Mom's attention that takes place between Dad and baby. Um, it does? Okaayyy. But like I said it makes for a memorable commercial. I especially love the bits with the baby working out. You know, to get more buff. So he can fight for kisses. Jumping rope using mom's bra? Brilliant.