Hey! If you've been looking for alternative to Bratz dolls, maybe a Samson action figure will do the trick! That's what Wal-Mart is betting on, anyway, as they enter the faith-based toy marketing arena. Next month, 425 Wal-Mart stores (just a drop in the bucket of the Evil Empire) wil begin carrying toys by One2believe, self-appointed "messengers of faith" who are singlehandedly carrying on the "battle for the toy box" (is it me or are these guys a little...scary?).
Wal-Mart critics agree that the retailer's altruism factor or commitment to religion seems to be eclipsed by simple capitalism. After all, who knows better how to make a buck? Or several bazillion of them? But parents looking for a faith-based alternative likely won't mind and instead will zero in on the 2 feet of toy shelf space being allotted to these new toys in targeted Wal-Marts with a high volume in Bible sales.
