When it comes to focus, I admit, I am not the best mama role model. I can't get through an episode of American Idol without IMing and I even (gasp) get up every few minutes from Play-Do to refresh the old in-box. I need the radio on while I drive and motherhood has made a master at putting on make-up while wiping a tush and talking on the phone to my single friends who actually wait for their mascara to dry in between coats. We all know that if we did one thing at a time, our kids would never get to school, we'd never answer work emails and we would really never see the outside world.
So is all this multi-tasking modeling the reason our tots are engaging in several activities at once, causing marketers to the mini-set to pump their fists and awkardly slap high-fives across cubicles? Are our kids natural over-stimulators or is multi-tasking a new skill set for the toddlers on up?
A report to media folk reveals that kids two to ten spend 25% of their time engaged in two or more activities at one time, justifying massive cross-platform marketing to kids into their tweens. Whether it will make your kid the greatest Dora consumer of all time or a highly successful VP of some type-A corporation, your precious child's ability to build and knock down a massive Lego tower while simultaneously filling his diaper without flinching shows mad skills. And maybe, you can pat yourself on the back for that.
