Droolicious

Kmart Covers Its Rear on 'Abstinence Pants' Issue

Posted by Aaron Burgess

Harmless, ugly sweats or teen-sex repellent? Kmart's new 'abstinence pants' for girls.

Hat tip to Consumerist for this one: Apparently, "True Love Waits" is a familiar slogan among Christian teens that are down with abstinence (not that I'd know or anything), but according to spokespeople from Kmart, which is selling $16.99 girls' sweatpants with said catch phrase emblazoned across their asses and hips, that's not the connotation here. Which is sort of weird when you consider that on its own website, the company (which, incidentally, doesn't offer a chastity belt similar sweats for dudes), notes just the opposite:

"These athletic pants boldly proclaim just where she stands by pointing out that 'True Love Waits' in a large screen print on the front and back of these pants."

Did they mention that these are pants? Anyway, Kmart and its parent company are holding to an ambiguous stance on the sweats in question, according to a news item posted today on azcentral.com's The Buzz Blog:

"A spokeswoman for Sears Holdings Corp., which owns Kmart, told The Buzz the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. 'It was not associated with any group or any cause,' said Amy Dimond. 'It was just a graphic put on the pants.'

"Piper & Blue, Kmart's private label brand, designed the sweatpants as part of its summer collection that hit stores in late April.

"Although the pants were not designed to make a statement, Dimond admitted that 'there may be some (customers) who made the (abstinence association), but it was not the intention.'

Not that Babble readers would buy these pants without a good helping of irony -- I mean, our parent company is so hot and bothered, I can't even visit its website from my day job -- but feel free to debate the issue in the comments anyway. [The Buzz Blog via Consumerist]


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Comments

 

Emily said:

These are lame. But I want to wear a pair because that would make them funny.  

June 8, 2008 4:41 PM
 

Anna said:

Good grief, as a Christian who supports this particular movement those pants are insane! I would never purchase them! That's exactly the type of product and movement that gives Christians a bad name....

June 9, 2008 9:04 PM

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